Lucky Charms unveils new marshmallow for the first time in a decade - and it's colorful!

General Mills announced Monday that, for the first time in a decade, it's adding a new marshmallow to its iconic whole-grain breakfast.

Brittany King

Here's yet another reason Lucky Charms is magically delicious: unicorns.


For the first time in 10 years, cereal maker General Mills will introduce a whole new marshmallow shape to its iconic cereal. The popular breakfast treat will now feature a unicorn marshmallow inside its heavenly bright red box.

When all your unicorn dreams come true!

Just recently, General Mills announced that the hourglass marshmallow would be phased out to make room for a brand new treat. The unicorn now joins seven other iconic marshmallow shapes: hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons. 


"Our goal is to not only create a cereal that families and cereal fans will love and enjoy but to inspire magical possibilities and help spark imagination and fun no matter what the age," said Josh DeWitt, marketing manager of Lucky Charms. "Thats why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves kids. They spoke, and after hearing their love for the magical unicorn, we listened."