football

New York Jets used 'Mario Kart' to post their 2018 schedule

The release of New York's schedule was one of the most creative, but surely EA Sports - who has NFL licensing in various aspects, including the Madden series - can't be too pleased.


Kahron Spearman


The talent-deficient New York Jets are going to enjoy a rough season, with a newly drafted quarterback fast approaching on the horizon. 

 

The Jets are getting one thing right: social media.

 

Using the Mario Kart series, the Jets cleverly used Luigi racing at Koopa Troopa Beach to announce their schedule for 2018.  Luigi hits item boxes, which show each opponent.

Line em up!

Quincy Enunwa
Wide Receiver, New York Jets

It's a well-conceived rollout, right now to the detailing - including the use of the Mario Kart font and old-school pixelation. 

 

All that said, undoubtedly EA Sports - who has NFL licensing in various aspects, including and especially the famous Madden series - can't be too pleased.

Ready, set, go!

A post shared by New York Jets (@nyjets) on

SOU  RCES