football

Fox lands Thursday Night Football

Fox will pay roughly $660 million a year - over $100 million more than last year's agreement with CBS and NBC - over the duration for the TV rights, in partnership with an unnamed digital partner.


Kahron Spearman


The NFL, per multiple reports, has announced a five-year agreement with Fox to broadcast its 'Thursday Night Football' programming, replacing CBS and NBC.

They will broadcast 11 games, spanning from Week 4 to Week 15.

Darren Rovell of ESPN reports that Fox will pay roughly $660 million a year on average for the TV rights, in partnership with an unnamed digital partner. The game will still be simulcast on The NFL Network.

NFL football continues to be the most valuable commodity in all of media.

Peter Rice
President, 21st Century Fox

Rovell reports that the digital right, which hasn't yet been sold for 2018, has risen "exponentially." Amazon paid $50 million in 2017 for rights to broadcast via its Amazon Prime streaming service - up from the $10 million Twitter spent in 2016.

On top of player complaints about the lack of recovery time between Sunday to Thursday games, the NFL's ratings for the regular season were down another 9.7 percent this season, behind an 8 percent drop in 2016.

It's difficult to ascertain if the league sees legitimate growth, or an opportunity to cash out while it can.

SOU  RCES