Rihanna Fenty: More popular than Kylie Cosmetics?

Rihanna's Fenty makeup line has become insanely popular with products hardly being able to stay on shelves, so what does this mean for Kylie?

Emily Treadgold

Rihanna is dethroning Kylie of her makeup queen reputation. Reports now show that Rihanna's brand has surpassed Kylie's globally. A study by Fizziology showed that her brand was more inclusive and took off faster since included a wider range of shades for women of color which also gave the line a huge social media push.

You have all these ideas of things you want for yourself, and for me, beauty was a natural fit because makeup is such a huge part of my career and image. I wanted to do a line for years, but it needed to be credible, something that industry pros and girls around the world would respect.

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Fenty had four times the buzz as Kylie's brand and Kylie's cosmetics had a lot of negative buzz. Kylie released an inclusive range of concealers, but it appeared as a copy of Rihanna's products. Even though Kylie hasn't ever released makeup for actual skin (just lips) fans were quick to note that it seemed like she was trying to copy Rihanna.

shade: SAW-C #MATTEMOISELLE @fentybeauty @sephora @harveynichols and #SephoraInJCP

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