basketball

Nike reveals "City Edition" NBA uniforms

Nike's jerseys have gotten highly mixed reviews in terms of quality, including the infamous tears. However, these new designs are earning high marks.


Kahron Spearman


Nike announced the release of their fourth and final uniform set for the NBA, called the metro-specific 'City Edition.' 

"We felt like we had to define the fabric of the city," said Elesban Montoya, senior graphic designer at Nike, to USA Today Sports writer AJ Neuharth-Keusch. "Every detail on that uniform truly became a reflection of what their narrative was to be."

With City Edition, we felt like this could be really compelling to make a true connection of, still the organization, but the organization in reflection to their city and their community

Elesban Montoya
Senior graphic designer, Nike

The uniforms will be worn throughout the remainder of this season, per USA Today, then Nike will start fresh for 2018-19.

"What we want to drive is authenticity," Montoya continued. "It's going to be really important to us. So whatever's the social status, the conversation that's going on behind the cities at the moment, we want to make sure that we honor that."

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