LeBron James is logging off social media again to focus on 2018 playoffs

The Cleveland Cavaliers forward will reactivate his "Zero Dark Thirty — 23" status for the upcoming playoff run, with includes a break from social media.

Kahron Spearman

Cleveland Cavaliers superstar LeBron Jams has had an intriguing regular season full of controversy, numerous trades, various injuries to critical teammates, and a stressed-out Ty Lue at the helm. 


However, fans have seen the same James. This will continue into the postseason, for which the GOAT contender will activate his "Zero Dark Thirty - 23" mode. It signifies the fine-tuning of his focus on basketball, including a definitive break from social media.

As in the previous two seasons, there will likely be a firm signaling of his social media disengagement. It could be a simple tweet, or an elaborate drawing similar to last season.


James has 41.3 million Twitter followers, second among athletes to Cristiano Ronaldo, as well as 36.4 million followers on Instagram.  


He's averaged 28.4 points, 8.9 rebounds, and 6.9 assists a game in the playoff career. (His points and rebounds are higher than his regular season averages.)

My focus hasn't changed. [The current social media climate] doesn't matter to me. We all know how this season has been. With our ballclub and all the noise that's either irrelevant or relevantwhatever the case may befor me, maintaining my focus hasn't changed.