basketball

Former NBA star Baron Davis to produce content focused on diversity and empowerment

Two-time NBA All-Star Baron Davis is a storyteller, and he wants to share his gift with the world.


Brittany King


Watch out Hollywood; Baron Davis is a man of many talents, and he isn't slowing down. 

 

The former NBA star's production companies are putting out new content in the hopes of expanding the representation of people of color and women in media.

 

Davis opened up in an all-new interview with CNNMoney about the importance of creating content for families and hopes to connect with adults and kids and propel forward discussions about lingering social issues, and he started with a holiday icon: Santa Claus.

"It's going to drive conversation at home," Davis told the outlet. "It's going to build that kid so that kid knows: 'I've already seen this before, and nothing is new to me because these are the things that I'm seeing in the storytelling that I'm growing up on.'"

 

The 38-year-old created The Black Santa Company in 2016 after looking at how black versions of Santa were depicted mainly as "a character wearing gold chains or hanging out with naked women or as a bum."

 

"I was like, where would you ever find representation of a black man that's jolly, giving, on time?" Davis explained. "There is no projection of the goodness and the soul and the sweetness that we bring to this world. We need a character as black men, as black people, as people of diverse color to see something positive."

There is no projection of the goodness and the soul and the sweetness that we bring to this world. We need a character as black men, as black people, as people of diverse color to see something positive.

Baron Davis
CNNMoney

Davis' production company, No Label, will continue to create content that heavily focuses on the importance of diversity and empowerment.

 

The Drew: No Excuse, Just Produce which Davis produced and also directed, is about a basketball league in the community that attracts top talent. He also produced Crips and Bloods: Made In America which journals "the rise of infamous gangs through first-person accounts," according to CNNMoney. 

 

 

"You see these documentaries on gangs, and they're just telling you what the gang's doing, telling you, telling you. So it's like you're so afraid of them and they strike this fear in you," Davis told the outlet. "I was like, you know what, let's turn the camera and let's give the camera to them."

Thank you @nbaontnt #playersonly for letting my boys tear up the show ..#davisboyz

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Next year we need a Xmas special @desusandmero ... #blacksanta

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