basketball

Jay-Z named Puma's President of Basketball Operations

Jay-Z is making new moves as the Creator Director of Puma Basketball; he will have a say in the design and who represents the brand.


Emily Treadgold


Puma announced that Jay-Z would be taking a high-profile role with Puma Basketball.

 

Adam Petrick, global director of marketing and brand for Puma, told ESPN, "I can confirm that according to his deal with Puma, Jay-Z's official designation is Creative Director."

 

Puma has already signed their first-round picks for endorsement deals. Deandre Ayton, Marvin Bagley III, and Zhaire Smith will represent the first NBA endorsement deals for the brand in two decades.

We're making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused.

Jay-Z will lead brand creative direction for their marketing campaigns; he will have a say on the products and help identify who will be the faces of the brand.

 

Petrick told Complex, "We're making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused."

 

Jay-Z is no stranger to the brand. He wore Puma sneakers and apparel while he was promoting his 4:44 album.

SOU  RCES